Sitting at the mall waiting for my daughters and wife to shop…no, this is not the step.
This is:
List the qualities you perceive in yourself as excellent. Then list the qualities your customer expects from you. Compare lists. Your plan to achieve excellence is now self-evident.
Thank you Jeffrey Gitomer for another bit of inspiration from 21.5 Unbreakable Laws of Selling, and for giving me something constructive to do at the mall!