Don’t Fall in Love — and 4 other Keys to Success

Weeding out some files recently I came across a hand-out I picked up at a newspaper conference several years ago. Every year or so I stumble across this list and each time I read it, it seems to still apply. The difference now is I have a blog to share with the world! Enjoy!

5 Keys to Success

1. Review the expense side of the business and evaluate dollars spent for return. Reallocate to innovative programs.
2. Communicate goals to internal partners and develop mechanisms for accountability.
3. Understand occasions for use that are most important to the audience and identify programs to “super-satisfy”
4. Find the sub-segments and build
5. Have fun! And don’t fall in love.

– Author Unknown

Any debate? Other Keys? Let’s hear ’em!