Seth Godin has come up with another keen marketing insight. Or at least it seems so since I’m reading a blog which is inherently the source of all modern-day keen insights. Isn’t it?
Check out this post and see if you agree.
http://sethgodin.typepad.com/seths_blog/2013/12/am-i-supposed-to-like-this.html
I can think of a few more examples where my surroundings have influenced my thinking as Seth describes.
1. The indie record store: Back in the day when these existed in just about every mid-sized city or college town, I loved to hang out among the musty warrens of crates and shelves. Specifically, The funky, creative vibe made me want to buy old blues albums.
2. Starbucks: Why else would you spend $4 on a cup of coffee if it weren’t for the cool decor and elegantly hip music?
3. Creative office spaces: We recently re-organized the marketing department at the Tampa Bay Times where I work and redesigned our surroundings at the same time. We broke from the color (or lack of) scheme found throughout the building and painted posts orange, purple and green. It added energy and freshness to the floor that made us all feel more creative, and other departments believe we were.
Any one else been seduced by his or her surroundings?
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